National World
Ad Manager - quick and easy self serve advertising

Target millions of local, online customers and give your marketing a lift.

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With over 11m potential new customers, secure your digital advertising needs with National World Ad Manager, and target the people you want to reach with our network of trusted news websites.

With a superb choice of advertising products and advanced audience targeting you can take full control of your campaign and start achieving your business goals today.

Why advertise using National World Ad Manager?

Quick and simple
A quick and easy way to take control of your advertising and set up your campaign in a matter of minutes.
The right audiences
at your fingertips
Target your ideal local customer using rich first party audience data.
Understand your
campaign’s true impact
National World provides customers with brand lift studies, helping you
progressively improve your campaigns.
Get started

Finally, a way to measure the real impact of your online advertising campaigns

We are the UK’s only local publisher to provide all our customers with a comprehensive brand lift campaign report as standard1. Our partner, Brand Metrics, provide independent, state-of-the-art measurement of the effectiveness of advertising campaigns at each stage of the marketing funnel, helping our customers benefit from 19% greater brand lift with us than with other newsbrand publishers2.

No more reliance on click-through rates
Simple-to-understand results
Know exactly which part of the marketing funnel to focus on
Create better strategies for future campaigns
Get started

Advertiser success stories

Creative Edge

“Not only did we achieve a 37% rise in expression of intent to buy, but also a healthy lift in brand ...”
Not only did we achieve a 37% rise in expression of intent to buy, but also a healthy lift in brand awareness and consideration as well. Being able to present metrics beyond click-through rate is important. We'll 100% use National World Ad Manager again.

The navigation around the platform is very good and account management is brilliant. I would recommend it to other agencies and local businesses.

Big Marketing

“The campaign worked well, delivering an impressive 7% conversion rate. Taking into account cars are ...”
The campaign worked well, delivering an impressive 7% conversion rate. Taking into account cars are a considered purchase, this was higher than expected and we were very pleased with the result.

National World Ad Manager is easy to use and bound to become another tool in any forward thinking digital agency’s arsenal.

Conscious Communications

“The team was knowledgeable and helped us to make the most of the campaign...”
The team was knowledgeable and helped us to make the most of the campaign

Marketing Advice

August 10, 2023

Why You Should Stop Focusing On Clicks To Measure Your Marketing

Online advertising as we know it is almost 30 years old and for most of this time people have interpreted the success of their digital ads by the same outdated measure - the number of clicks they get, and subsequent click through rate - but long gone...
August 1, 2023

How To Use Different Advertising Products For Maximum Effect

When you hear advertising, what comes to mind? Do you think of print inserts or website ads? Those emotional John Lewis videos at Christmas? Or billboards and posters you see on the tube or at the train station?  The average person is exposed to...
August 1, 2023

DIY advertising: how self-service platforms can boost your digital advertising campaigns

‘Doing it yourself’ has been part of the British lifestyle since Joseph Moxon coined the idea in his book Mechanik Exercises back in 1677. And while that book may have sparked a sudden rise in hospital visits for the common man, DIY is......
More articles

Have any questions or need help ?

To speak to our Support Team email admanager@nationalworld.com

Get in touch

Sources: 1 Min. purchase 50,000 impressions; 2 Brands Metrics / National World 2022.

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