Conscious Communications delivers bespoke public relations and marketing solutions, which combine strategic expertise and creativity with ethics and principles, while reflecting their sense of social responsibility. They are an award winning team committed to using their public relations and marketing expertise as a force for good.
Conscious Comm needed to build local awareness and drive event registrations for the FIRST Lego league competition for primary schools within Peterborough and the surrounding area.
They used National World Ad Manager’s geographical and audience targeting to reach parents of primary school aged children in the region.
As a result of the ad campaign, our 'Brand Lift' reporting showed that Conscious Comms saw a 32% increase in brand awareness, 20% rise in consideration to purchase, 29% higher brand preference and 17% more intention to buy.
"Being able to use the National World network was really useful for supplementing our PR activity and penetrating the local community with the amazing FIRST Lego League competition. The team was knowledgeable and helped us to make the most of the campaign."
