The website continues to be the club’s eighth main shirt sponsor since branding was placed on the light blues’ strips in the 1980s.
Back then CR Smith was the first shirt sponsor and several have followed – some for a match or two and others through necessity due to overseas advertising restrictions or competition regulations
Here we take a look back on the companies and brands who have been emblazoned across the Ibrox club strips throughout the past 40 years as 32Red extend their deal at Ibrox.
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5. Carling 2003-10
The drinks company was another to sponsor both sides in Glasgow with a long-standing deal that also included Rangers' run to the 2008 UEFA Cup final. Photo: SNS Group Bill Murray
6. Tennent's 2010-13
Three year deal with the Glasgow brewers saw Rangers win a league title and also play in Division Three with the sponsor's branding reduced and moved on retro-style kits. Photo: SNS Group Craig Williamson
7. Blackthorn 2013-14
Charles Green struck a deal with the cider company to cover Rangers' unbeaten league season in League One. Photo: SNS Group Rob Casey
8. 32Red 2014-present
Online gambling firm took over the main sponsorship of kits while sister company Unibet also features on training wear and announced an extended deal in May 2021. Juvenile kits have shown alternative branding including utilita. Photo: Alan Harvey - SNS Group