Amazon Prime Day 2025 dates confirmed with 4-day sale and huge brand deals
This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
Amazon Prime Day 2025 just got longer, with four full days of deals starting July 8 and major discounts expected on top brands like Dyson, Lego and Ninja.
Amazon has just announced a date for this year's hotly anticipated Prime Day sales event - and it's going to be bigger than ever.
The summer Prime Day usually lasts two days, but this time it's going to last for four days, starting at midnight on Tuesday, July 8 and ending on Friday, July 11.
This means shoppers will have plenty of time to snap up savings from huge brands, including Bose, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos.
.png?crop=3:2,smart&trim=&width=640&quality=65)
Amazon has shared several ways that Prime members can get Prime Day ready and make the most of the 96-hour event - click here to find out more
Another new feature of this bigger and longer Prime Day event will be the Today’s Big Deals section of the website, which Amazon says will feature daily themes curated exclusively for Prime members, including limited-time "New Deal Drop" deals launching at midnight every day throughout the shopping event.
Amazon has also introduced an AI personal shopping assistant, called Rufus, who will be on hand in the app to help customers make sound choices.
Importantly, to make the most of the savings, some of which could be quite significant, you'll need to be a Prime member.
If you're not already a member, now's the time to do it, because there's a free trial which will run for 30 days - more than long enough to capitalise on the Prime Day savings.
The membership will not only give you fast and free delivery, but you'll get all the other Prime perks, such as Amazon Music, and all the Amazon Video services, including the recently released Clarkson's Farm.
To find out more about the free trial or to sign up, click here.