Glasgow leads Scotland in gluten free popularity as searches surge 83%
Glasgow is the gluten free capital of Scotland according to new research.
Food experts from Lucia, the company behind the research, analysed the year-on-year increase in average monthly searches for gluten-free across the United Kingdom.
In Scotland, searches for gluten-free, referring to food or diets that exclude gluten, saw the biggest rise in Glasgow, surging by 83%. Dundee ranked second with an 80% rise, while Stirling came third with a 75% increase.
Looking at the rest of the table, Edinburgh came fourth with a 69% year-on-year rise. This was followed by Inverness in fifth place at 40%, and Aberdeen sixth at 27%.
| Location | Percentage Increase Year-On-Year |
| Glasgow | 83% |
| Dundee | 80% |
| Stirling | 75% |
| Edinburgh | 69% |
| Inverness | 40% |
| Aberdeen | 27% |
Altogether Scotland saw a 52% surge in searches.
Speaking on the findings, Georgina Pellant from Lucia said:
“This surge in searches highlights a growing demand for gluten-free options across the UK, with Glasgow leading the way in Scotland.
“Whether due to medical necessity or a lifestyle choice, more people are seeking accessible, high-quality gluten-free food.
“The sharp increases in places like Glasgow and Dundee suggest a wider shift in awareness and availability, reflecting a national trend towards more inclusive dining choices.
“As demand rises, it will be crucial for restaurants, cafes, and retailers to continue expanding their gluten-free offerings to meet evolving consumer needs."