The research, conducted by Ubuy UK, analysed visitor data from over 200 winter tourism destinations across the UK between November 2023 and February 2024.
They found a significant shift in domestic tourism patterns since 2019 and added that Brits are increasingly embracing the beauty of the country's winter landscapes.
Faizan Khan, spokesperson at Ubuy UK, said: "Our research clearly shows that British travellers are rediscovering the beauty of their own country during winter months, rather than automatically heading abroad for winter sun. This shift represents a significant opportunity for the UK tourism industry to develop year-round appeal.
“What's particularly encouraging is that this growth isn't limited to the most famous destinations.
“Even less well-known areas are seeing substantial increases in winter visitors, suggesting a broader distribution of tourism benefits across the country.”
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The Scottish Highlands emerged as the winner in Britain's winter tourism boom, with 890,000 visitors during the winter season, representing a 71 per cent increase from pre-pandemic figures.
Other Scottish locations recognised on the list included the Cairngorms at 16th with a 30 per cent increase and 270,000 visitors, as well as Loch Lomond at 17th with 29 per cent and 260,000 visitors.
Here are the ten UK destinations that have seen the largest winter tourism booms since 2019.
5. Peak District - 48%
Completing the top five is The Peak District, which recorded 498,000 visitors this winter, up 48% from 2019. The national park's accessibility from major population centres makes it an ideal weekend destination for winter walks and outdoor activities. Pictured is snow covering the hilltops near Meltham in the Peak District National Park, West Yorkshire. | PA
6. Yorkshire Dales - 46%
Yorkshire Dales had 470,000 visitors and a 46 per cent increase. Pictured is a general view of Wensleydale in the Yorkshire Dales under a thick blanket of snow. | PA
7. South Downs - 43%
The South Downs are a range of chalk hills that extend across the south-eastern coastal counties of England. There were 445,000 visitors and a 43 per cent increase from 2019. | Getty Images
8. Dartmoor National Park - 41%
Dartmoor National Park has had 420,000 visitors and a 41 per cent increase from 2019. Pictured is a walker looking out towards Torbay as they rest at the foot of Haytor Rocks in the Dartmoor National Park. | AFP via Getty Images