The best online reactions to the news Heinz could soon rebrand salad cream
Launched in 1914, Salad Cream was the UK's fifth biggest-selling table sauce last year, with value sales of £28.8 million, now parent company Kraft Heinz said it is reviewing the brand's name after research found that just 14 per cent of consumers use it for its stated purpose.
The survey found it is viewed by consumers as an alternative to mayonnaise, and popularly paired with tuna, ham or cheese in sandwiches. As with any change to a beloved product - see Irn-Bru for reference - Twitter users reacted with fury.
https://twitter.com/wallaceme/status/1003978437692928000
https://twitter.com/frostyinfinity/status/1004324280325337090
https://twitter.com/EmilyRDent/status/1004322291302436864
https://twitter.com/HayleyShannon8/status/1004321875332419584
https://twitter.com/Midgetgems26/status/1004315346151538688
https://twitter.com/_AndyOrme_/status/1004315125841645569
Some people were confused about the reasoning...
https://twitter.com/MinterAndy/status/1004323639641165824
While others were just confused...
https://twitter.com/JuliaHB1/status/1004252195980828674
These two had a typically British response to the whole affair...
https://twitter.com/The_Iceman2288/status/1004322889062125568
https://twitter.com/PaakoM/status/1004315113611059202
While those in the north raised an interesting objection..
https://twitter.com/unpopularsoul/status/1004326344707145738
Others took the time to bring up the brand's intriguing relaunch promo shots from the year 2000...
https://twitter.com/robjyoung/status/1004005591847788544
Some though, think it could just be a clever marketing ploy.
https://twitter.com/jamesgilbs/status/1004325709467340801
We think this Tweet perfectly sums the whole thing up.
https://twitter.com/MikePattinson/status/1004264222111535106
Joel Hughes, UK sauces brand build lead at Kraft Heinz, did explain that other names were being considered: "We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage currently with sandwiches, we can confirm that 'Sandwich Cream' is one of the names being considered.
"There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour, or what to eat it with.
Hughes added that the decision will be made later this year.
"A decision on a name change is due to be made by September, although the much loved zingy salad cream will still be available to enjoy with exactly the same recipe."
Plenty of time to buy those last remaining bottles before the inevitable boycott starts.