Aldi and Lidl start Twitter war but M&S joins in and steals the show
The phrase "supermarket wars" is usually used to describe the battle to attract the most customers and usually involves using price as a weapon, however, last week two UK supermarket brands engaged in a very different kind of war.
It all began when a Twitter user took to the social media site to pose what she must have assumed was an innocent question:
https://twitter.com/emzcousins/status/892371142551494656
Little did she know she was about to start a flame war between the two well-known supermarket chains. Aldi were the first to respond.
https://twitter.com/AldiUK/status/892373207587708928
But Lidl weren't going to take it lying down.
https://twitter.com/LidlUK/status/892691787868975104
https://twitter.com/AldiUK/status/892713184548859905
https://twitter.com/LidlUK/status/893062706978271232
Twitter users watched on in amazement as the two continued to use gifs to try and get the better of each other.
https://twitter.com/AldiUK/status/893066290033721344
https://twitter.com/LidlUK/status/893069335199191042
https://twitter.com/AldiUK/status/893071144831660032
When online retailer Monster Shop's social media team got involved, they dragged in two more supermarkets with unexpected results.
https://twitter.com/MonsterGroupUK/status/893124244476919810
The M&S Twitter account waded in with their take on a popular Spongebob meme.
https://twitter.com/marksandspencer/status/893130101910638592
And when Waitrose tried to join in, the M&S team were taking no prisoners with their response.
https://twitter.com/waitrose/status/893201204968402945
https://twitter.com/marksandspencer/status/893202611683434497
Eventually, Aldi decided to lay down arms and offer the arm of friendship.
https://twitter.com/AldiUK/status/893125243325362176
https://twitter.com/LidlUK/status/893129984101015552
Twitter users were united in their praise for the social media teams involved.
https://twitter.com/BigFashionista/status/893236668760825856
But most agreed that M&S were the real winners.
https://twitter.com/RoshalPatel/status/895659589361819649