Scottish chip shop unveils the UK's first deep fried Twinkie
The aptly named 'Philadelphia' chip shop, located in the west end of Glasgow, unveiled the deep fried cream-filled snack today, (Wednesday 25th November) just in time for America's favourite holiday, Thanksgiving.
Brian McLellan, Head Fryer and Manager of Philadelphia, which turns 50 years old next year, said: "Most people are familiar with the deep fried Mars Bars, a Scottish delicacy, but actually it can be quite cloying and heavy due to the high chocolate and caramel content.
"The Twinkie is the perfect sweet treat for frying, as it's light, fluffy and the cream is concealed inside, so doesn’t get too hot. The result is absolutely delicious, but the challenge is to stop at just one!"
The dish, which will go on sale today priced at £1.50, is created by dipping the Twinkie in batter and then frying it at 165°C (330°F).
Vishal Madhu, Director of Innovative Bites, said: "Consumers insatiable appetite for all things American is growing, so it made perfect sense to bring Twinkies to the UK – not just in it’s original guise, but in new flavours too."
Until recently Twinkies were not available in the UK, but thanks to Innovative Bites – one of the UK's leading distributors of American goods – the snack has now hit British stores.