Glasgow shoppers given first taste of new festive flavour of Irn-Bru

Handout photo of Drag Queens at the launch in Glasgow of the Irn-Bru limited edition Crimbo Juice which is a spicier version of the original, with added ginger, clove and cinnamon. PA Photo. Issue date: Thursday November 7, 2019. See PA story SCOTLAND IrnBru. Photo credit should read: Irn-Bru/PA Wire

NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.placeholder image
Handout photo of Drag Queens at the launch in Glasgow of the Irn-Bru limited edition Crimbo Juice which is a spicier version of the original, with added ginger, clove and cinnamon. PA Photo. Issue date: Thursday November 7, 2019. See PA story SCOTLAND IrnBru. Photo credit should read: Irn-Bru/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

The limited edition Crimbo Juice is a spicier version of the original, with added ginger, clove and cinnamon.

Drag queens Frankie, 24 Carat Goldie and Myriam helped launch the new spiced ginger flavour, handing out bottles from a giant snow globe on Buchanan Street.

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The famous orange and blue packaging has been changed to red and blue with a snowflake for the seasonal offering.

Mary Mac, aka 24 Carat Goldie, said: "Us Scots can't get enough of the ginger stuff and it's utterly fabulous helping to launch Irn-Bru Crimbo Juice.

"Spiced ginger is a real Christmas cracker."

Irn-Bru marketing director Adrian Troy said: "As our first limited edition flavour in over seven years, Irn-Bru Crimbo Juice combines the phenomenal taste of Irn-Bru that fans know and love with a taste of Christmas in every sip.

"The spiced ginger flavour means Irn-Bru lovers can really get into the festive spirit by enjoying mince pies washed down with a swig of Crimbo Juice."

The release follows the news that Barr's will also be launching a limited edition Irn-Bru 1901 this December, with this new/old version created using a recipe from a handwritten book stored deep in the company archives for over 100 years and described by the firm as “like nothing anyone has tasted before”.

https://foodanddrink.scotsman.com/drink/16-facts-about-irn-bru/

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