Seven-figure investment has Glasgow marketing agency going for global dominance
“AI adoption is sky-rocketing among consumers and the platforms they use” – Graham Grieve
A Glasgow-based marketing agency that specialises in search engine optimisation is aiming to become a world leader in its field after pumping a seven-figure sum into the business.
As part of the investment, A1 SEO has rebranded as Peak Visibility and is looking to build on its recent success.
The business was established by Graham Grieve in 2014 as GMS Digital before evolving into A1 SEO in 2019. Its clients have included well-known brands such as Barrhead Travel, retailer Affordable Golf and Scottish legal heavyweight Harper Macleod.
Consistent growth has seen the firm expand to 25 staff who service a global customer base, with more than 100 clients spread across the US, Canada, UAE, Australia, the UK and Ireland.
A phased investment programme has seen the hiring of specialist personnel and the building of proprietary software at the firm’s Glasgow hub.
Grieve said: “When we first set up in business, we were a full-service digital marketing agency offering everything from search engine optimisation [SEO] to social media management and web design.
“It became pretty clear to us that we were one of many Jack of all trades-type digital agencies offering a wide range of services with only average knowledge in everything but search engine optimisation.
“Late in 2016, the company moved all social media management, graphic design and web design over to trusted niche specialists to focus purely on SEO. As A1 SEO it reflected our focus on search engine marketing.
“We now have over seven years of experience ranking websites in some of the world’s most competitive niches and know exactly what works by keeping on top of the changing algorithms.”
The change to Peak Visibility has been described as a move to future-proof the business as it adapts to the rapid technology changes in the sector, including the adoption of artificial intelligence (AI).
“AI adoption is sky-rocketing among consumers and the platforms they use,” Grieve noted. “Search has changed to a highly tailored journey of recommendation. More and more people are going to large language models such as ChatGPT, Claude and Perplexity to discover brands and products rather than using the more traditional search methods such as Google and Bing.”
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