Scottish fashion chain Quiz to open up to ten new ‘aspirational’ stores

The firm, which has faced a challenging few years amid the pandemic and cost-of-living crisis, said it would be building on a “more aspirational store concept” unveiled at Braehead Glasgow in September as a design blueprint. The Scottish firm is looking at regions across the UK with a focus on London and the south as it rolls out between five and ten new stores over the coming year.

Chief executive Sheraz Ramzan said: “We have evolved our retail formula at Quiz and, encouraged by a strong uplift in life-for-like retail sales over the summer, we are confident the new strategy is working.

“The plan is to now expand in the right locations through units that provide the best possible backdrop for our extended product offering. This will be underpinned by an improved capex and return model with more flexible lease terms.”

The firm said its relocated and renovated store in the Braehead shopping centre showcased its latest store concept. Spanning 1,800 square feet, the new outlet is said to offer a more sophisticated shopping experience.

A softer design concept framed by white and gold fittings has introduced an “elevated and aspirational environment” for customers, with in-store screens for video-led campaign content and “enhanced digital offerings”.

Quiz currently operates from 40 stores in the UK and through a network of UK and international franchise and online partners.