Glasgow marketing agency undertakes ‘exciting’ push into London

Alleyoop has expanded into London and appointed senior media figure Den Farmer as managing partner of the new operation. He was most recently commercial director with Fix Radio and prior to that built a strong track record across media, partnerships and revenue growth during 18 years at Bauer Media in London.

The London opening has been described as the most significant strategic move by the Glasgow firm since being founded by managing director Jak Carlin in 2022. Carlin is a former sales director at Bauer so will be reunited with his former colleague at a “pivotal” time for his agency.

“We’ve seen strong growth over the last 12 months, driven by brilliant people delivering brilliant results for brilliant businesses,” Carlin said. “London is the natural next step - but only with the right people. Den is exactly that, and the perfect person to lead this move given his experience in driving growth in competitive markets.

“There’s a huge opportunity ahead, and we’re just getting started."

Strategy director Lauren Marshall added: “The relationships we have built - with our clients, our suppliers, and within our own team - have been the engine behind everything we have achieved.

“When it came to London, we knew we needed someone who shared that philosophy. We know how Den operates and how his clients feel about him. That's not something you can put in a job spec - and it made him the only choice.”