With huge marketing budgets fronted by superstars, bottles that double as works of art, and adverts directed by Oscar-winning directors - the perfume trade is big business.
From timeless classics to modern crowd-pleasers, fragrances have a unique way of telling stories and evoking memories.
Now the experts at HAYPP have carried out a survey to find out which scents are beloved by Scottish nostrils.
Here are the top 10.
5. Jean Paul Gaultier Le Male
Fifth spot is shared by two scents. First up is Jean Paul Gaultier Le Male. Launched in 1995 in its iconic bottle modelled on its creator's signature look, it is a lavender powered fougere amber fragrance with the bright scent of mint and warmth of vanilla. | Contributed
6. Carolina Herrera Good Girl
Joint fifth place goes to Carolina Herrera Good Girl. Housed in an eye-catching shoe-shaped bottle, it combines almond with tuberose, jasmine sambac, tonka bean and cocoa. | Contributed
7. Tom Ford Black Orchid
The seventh most common scent in Scotland is Tom Ford Black Orchid. It was the result of Ford's "quest for the perfect flower - luxurious, elegant, pure and sophisticated." The key notes are black orchid, black truffle and patchouli. | Contributed
8. Dior J'adore
Classic scent Dior J'adore bags eighth spot. Launched in 1999, it unites essence of ylang-ylang with its floral-fruity notes; essence of Damascus Rose from Turkey and blend with a rare duo of Jasmine Grandiflorum from Grasse, and Indian Sambac Jasmine with fruity and voluptuous sensuality. | Contributed